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Last March, Balaji Sundaram from Tiruchirappalli thought he’d cracked Amazon ads. Over six weeks he trimmed bids on “cast iron...

Pooja Deshmukh from Nagpur spent three weeks preparing her organic spice brand for launch. She paid a photographer ₹14,000, rewrote...

Tanvi Joshi from Indore had never heard of Amazon Rufus optimisation, and she didn’t think she needed to. Her copper...

Ritika Bhandari from Jaipur spent three weeks getting her price right. She built the spreadsheet properly — landed cost from...

Kavya Reddy from Hyderabad spent fourteen months turning a stainless steel lunchbox into a real brand. Good photos, 430 reviews,...

Ritika Nair opened Seller Central on a Tuesday morning in Coimbatore and stared at a number she had already seen...

Ramesh Nayagam from Kodaikanal had been staring at the same screen for eleven minutes. His seller account was approved. His...

The Repricing Trap That Quietly Eats Your Profit Nikhil Menon from Kochi flipped on automated pricing for his kitchenware catalogue...

Last October, Karthik Nair from Kochi did the math that keeps most Amazon sellers up at night. His health-food brand...

The One PPC Setting That Quietly Decides Your ACOS Karthik Menon from Coimbatore ran two Sponsored Products campaigns for his...

Nandini Iyer from Madurai watched her first Amazon order fly off the shelves. She had launched decorative LED diyas three...

Kavya Nair spent four straight weekends redoing her pressure cooker listing on Amazon India. New title, sharper bullets, a full...

Nithya Raghavan had just wrapped up her best festive season yet — a homeware brand out of Coimbatore, three years...

The Silent Leak: How Amazon Negative Keywords Protect Your Ad Budget Nobody loses their ad budget to a single disastrous...

The Return That Costs You Twice Last September, Naveen Reddy from Hyderabad shipped a ₹4,200 power bank to a prepaid...