Amazon Influencer Program India: A Seller’s Playbook for FBA Brands
Kavya Iyer from Coimbatore still remembers the Tuesday her phone would not stop buzzing. A Tamil cooking creator had reviewed her pressure-cooker gasket set, and orders were pouring in. Four days later, her FBA stock hit zero. That is the side of the Amazon Influencer Program India sellers rarely hear about. Kavya’s next shipment was […]
Amazon Brand Referral Bonus: How Indian FBA Sellers Get 10% Back
Last March, Kavya Agarwal from Jaipur finally did the maths she’d been avoiding. Her block-print cushion covers were selling well on amazon.com through FBA, and roughly a third of those orders came from Instagram ads aimed at US shoppers. She was paying Meta for every click, then paying Amazon a full referral fee on the […]
Top of Search Bid Adjustment: Where Your Amazon PPC Budget Should Go
Last March, Tanvi Desai from Surat sat staring at her Campaign Manager at midnight, completely stuck. Her bids were tuned, her negative keywords were clean, and she had even paused bids with day-parting. Yet her rayon kurta campaigns were still running at 44% ACOS, and every rupee of profit was disappearing into ads. The problem […]
Pricing Psychology on Amazon: Charm Pricing, Anchoring and Bundle Maths
Ritika Bhandari from Jaipur spent three weeks getting her price right. She built the spreadsheet properly — landed cost from her Moradabad supplier, referral fee, FBA fee, packaging, ad spend, and a 22% margin she could actually live on. The number came out at ₹1,300, and she listed her brass planters at exactly that. Six […]
Amazon Listing Not Selling for Months? How to Recover a Dead ASIN
Ritika Nair opened Seller Central on a Tuesday morning in Coimbatore and stared at a number she had already seen for eleven weeks straight: zero. Her kitchen storage range had pulled ₹68,000 in a good month last year. Now the listing sat there — live, priced exactly as before, and completely silent. If your Amazon […]
Amazon Honeymoon Period: Maximise Your First 30 Days of Sales
When Meghana Reddy from Hyderabad launched her stainless-steel lunchbox listing, the first ten days felt like magic. She was showing up on page one for terms she’d barely optimised for, orders trickled in without much ad spend, and she assumed she’d cracked it. By the start of the second month, the orders dried up and […]
Amazon Vine Program in India: Is It Worth Paying for Reviews?
The ₹2,600 Question Every New Seller in India Is Asking Two weeks after launching her premium ceramic cookware on Amazon.in, Prerna Kajal from Coimbatore had been staring at the same number for fourteen straight days. Zero reviews. Her listing was beautiful, her A+ Content polished, her PPC burning through ₹800 a day — yet shoppers were […]
How to Use Amazon Posts and Brand Stories to Drive Free Traffic
Six months ago, Shanthi Shekar from Chennai was spending ₹35,000 every month on Amazon PPC and watching her margins shrink with every click. Her handmade candle brand had solid reviews and listings that converted well – the problem was getting eyeballs without bleeding money on ads. Then she stumbled on two tools she had been […]
How to Plan a 14-Day Amazon Product Launch Plan for Organic Rank
Last November, Deepak Nair from Kochi launched a stainless steel lunch box on Amazon India. He had ₹60,000 set aside for ads but no structured plan for the first two weeks. He threw money into auto campaigns, let them run without adjustments, and waited. By day 14, his organic rank hadn’t budged past page four. […]
Coupons vs Deals vs Prime Discounts: A Simple Decision Guide
Every seller reaches a moment in their Amazon journey when they realize that promotions are not just discounts. They are levers. They are signals. They are triggers that influence not just shoppers, but also Amazon’s algorithm itself. Yet most new sellers open Seller Central, click “Promotions,” and see nothing more than a list of confusing […]