Fewer Orders, Bigger Baskets: How to Increase Average Order Value on Amazon
Last Diwali, Priya Raman from Coimbatore had her best sales week ever. Orders for her stackable kitchen containers jumped from 25 a day to nearly 70. Then the settlement landed. After FBA fees on dozens of ₹349 single-unit orders, her profit was barely higher than a normal week. She had sold more. She hadn’t earned […]