How to Handle Amazon Customer Complaints Without Hurting Your Account Health
Last November, Priyanka Menon from Jaipur woke up to a notification that made her stomach drop. Her Amazon seller account had been flagged “At Risk” overnight. The cause was not a policy violation or a counterfeit claim. It was three unresolved Amazon customer complaints that had spiralled into A-to-Z claims, pushing her Order Defect Rate […]
How to Use Amazon Posts and Brand Stories to Drive Free Traffic
Six months ago, Shanthi Shekar from Chennai was spending ₹35,000 every month on Amazon PPC and watching her margins shrink with every click. Her handmade candle brand had solid reviews and listings that converted well – the problem was getting eyeballs without bleeding money on ads. Then she stumbled on two tools she had been […]
Amazon Main Image Optimisation: Hacks That Boost Your CTR
Last November, Merina Moses from Alleppey spent ₹1.2 lakh on Amazon PPC for her organic hair oil brand. Her product was good, her reviews were strong, and her keywords were dialled in. Yet her click-through rate sat at a miserable 0.18%. The problem was not her product or her ads. It was the one thing […]
How to Read Your Amazon Profit and Loss Statement
Last November, Dilip Chandra from Ahmedabad pulled up his Seller Central dashboard and smiled. His monthly revenue had crossed ₹8.5 lakh for the first time. He assumed business was booming. Then his CA asked him to actually trace every rupee, and the picture changed entirely. After accounting for referral fees, FBA charges, return costs, ad […]
Amazon DSP India: Is It Worth It for Indian Sellers?
Why Indian Sellers Are Curious About Amazon DSP Last October, Vinoth Singh from Jaipur was spending ₹1.8 lakh a month on Sponsored Products and Sponsored Brands. His ACoS was creeping past 35%, his bids kept climbing, and his growth had flatlined. He had done everything right with Amazon PPC, yet his sales graph looked like […]
How to Validate an Amazon Product Idea in 48 Hours (Before Spending a Rupee)
Why Most Amazon Sellers Lose Money on Their First Product Picture this: You’ve found a product that excites you. Maybe a colleague recommended it. Maybe you saw it trending on Instagram. You spend three weeks talking to suppliers, designing packaging, and writing listing copy. You invest ₹2 lakhs in inventory, launch on Amazon, and wait […]
Amazon Global Selling from India: US, UK, and UAE Compared (2026 Guide)
Last November, Santoshi from Tirupur shipped her first batch of hand-block-printed bedsheets to an Amazon warehouse in New Jersey. She had been selling on Amazon.in for two years, doing steady but unremarkable numbers. Within eight weeks of going live on Amazon US, her monthly revenue more than doubled and she was earning in dollars. That […]
Your First 30 Days of Amazon PPC: A Budget and Bid Plan
Last November, Rohan Manohar from Nagercoil launched his first Sponsored Products campaign with ₹2,000 per day. He picked broad keywords, accepted every bid Amazon suggested, and waited for sales to roll in. Fourteen days later, he had spent ₹28,000, collected three orders, and his ACoS sat at 187%. His Amazon PPC budget was gone before […]
Amazon Seller Account Suspended? Here’s How to Get Reinstated
Last November, Biju Menon from Hyderabad logged into Seller Central on a Tuesday morning and found a single notification that stopped his day cold. His Amazon seller account was suspended. No warning, no phone call. Just an email explaining that his selling privileges had been removed due to a policy violation. His 14 active listings […]
How to Sell on Meesho and Amazon Together in India
Last November, Kunal Sharma from Nagpur logged into his Amazon Seller Central dashboard and noticed something unexpected. His ethnic kurta line was doing well on Amazon, pulling in steady orders at an average price of Rs 1,200 per piece. But his cheaper, unbranded cotton kurtas priced under Rs 400 were barely moving. A friend suggested […]