Parent-Child Variations Amazon: When to Split, When to Merge Listings
Last March, Anjali Reddy from Jaipur opened her Seller Central dashboard at 6 in the morning. Her ethnic kurta listings had been stuck on page two for weeks. She sold the same kurta in five colours, each with its own listing, each one quietly sitting at twenty-eight reviews. Her direct competitor, three positions above her, […]
Amazon Vine Program in India: Is It Worth Paying for Reviews?
The ₹2,600 Question Every New Seller in India Is Asking Two weeks after launching her premium ceramic cookware on Amazon.in, Prerna Kajal from Coimbatore had been staring at the same number for fourteen straight days. Zero reviews. Her listing was beautiful, her A+ Content polished, her PPC burning through ₹800 a day — yet shoppers were […]
Amazon Search Query Performance Report: Find High-Intent Keywords
Why Most Indian Sellers Ignore Amazon’s Most Powerful Free Tool Last March, Vinay Singh from Pune was burning fifty thousand rupees a month on Amazon PPC for his home decor brand. When his ACOS climbed past 45%, he could not figure out why some keywords printed money while others quietly drained his budget. The data […]
When Should You Launch Your Second Amazon Product? (The Signals Most Sellers Miss)
Last September, Steny Gladson from Coimbatore had his first hero product doing ₹4.2 lakh a month on Amazon India. Six weeks later, he’d launched his second product. Both slid down the rankings at the same time. His cash was split, his PPC was split, his attention was split, and neither SKU had enough of him […]
FBA Inbound Shipment Mistakes That Delay Your Inventory (and How to Fix Them)
Three weeks ago, Sibi Raj from Bangalore watched his organic baby oil listing slide from page one to page four on Amazon.in. The product was fine. His ads were running. The problem was sitting in a fulfillment centre an hour from home, in a status that read “Receiving” — for the thirty-fifth day straight. By […]
How to Handle Amazon Customer Complaints Without Hurting Your Account Health
Last November, Priyanka Menon from Jaipur woke up to a notification that made her stomach drop. Her Amazon seller account had been flagged “At Risk” overnight. The cause was not a policy violation or a counterfeit claim. It was three unresolved Amazon customer complaints that had spiralled into A-to-Z claims, pushing her Order Defect Rate […]
How to Use Amazon Posts and Brand Stories to Drive Free Traffic
Six months ago, Shanthi Shekar from Chennai was spending ₹35,000 every month on Amazon PPC and watching her margins shrink with every click. Her handmade candle brand had solid reviews and listings that converted well – the problem was getting eyeballs without bleeding money on ads. Then she stumbled on two tools she had been […]
Amazon Main Image Optimisation: Hacks That Boost Your CTR
Last November, Merina Moses from Alleppey spent ₹1.2 lakh on Amazon PPC for her organic hair oil brand. Her product was good, her reviews were strong, and her keywords were dialled in. Yet her click-through rate sat at a miserable 0.18%. The problem was not her product or her ads. It was the one thing […]
How to Read Your Amazon Profit and Loss Statement
Last November, Dilip Chandra from Ahmedabad pulled up his Seller Central dashboard and smiled. His monthly revenue had crossed ₹8.5 lakh for the first time. He assumed business was booming. Then his CA asked him to actually trace every rupee, and the picture changed entirely. After accounting for referral fees, FBA charges, return costs, ad […]
Amazon DSP India: Is It Worth It for Indian Sellers?
Why Indian Sellers Are Curious About Amazon DSP Last October, Vinoth Singh from Jaipur was spending ₹1.8 lakh a month on Sponsored Products and Sponsored Brands. His ACoS was creeping past 35%, his bids kept climbing, and his growth had flatlined. He had done everything right with Amazon PPC, yet his sales graph looked like […]