Why Boring, Evergreen Products Win on Amazon (and Flashy Ones Burn Cash)
Recently, a short video about Uniqlo’s plain T-shirts was pulling more than two lakh views a day. No celebrity, no discount. Just stacks of white, grey and navy basics that people buy again and again. Around the same time, Imran Qureshi from Surat wired ₹3 lakh to a supplier for a glowing gadget he’d spotted […]