What this tool does
Paste a competitor's title, bullets, and description, and with one click the tool removes duplicate words and noise — leaving a clean list of unique keywords you can use in your title, bullets, description, or backend search terms. Nothing is uploaded — everything runs in your browser.
How to use it
- Paste the listing text into the input box.
- Choose your options — case, clean-up (stopwords, numbers, hyphen split, minimum length), and output order.
- Add any brand names or terms to exclude.
- Switch on Backend Search Terms mode for the live 249-byte counter, then click Remove Duplicates and Copy Output.
Options explained
- Remove stopwords: drops common filler words like "and", "for", "with" to tighten your keyword list.
- Split hyphenated: turns "bag-strap" into "bag strap" so both words are counted and de-duplicated.
- Exclude words: use this to scrub competitor brand names or restricted terms.
- By frequency: shows which words occur most often so you can prioritise relevance, with a CSV download.
- Backend mode (249 bytes): counts UTF-8 bytes (not characters) and lets you trim to fit Amazon's limit.
Best practices
- Do not include competitor brand names or restricted claims in your listing.
- Use "Keep order" when building titles, "Alphabetical" for quick scanning, and "By frequency" when prioritising terms.
- For backend search terms, avoid punctuation and stay under 249 bytes (spaces count).
- Mix exact keywords and long-tail variations across bullets and description for broader coverage.
Glossary
- Backend Search Terms: hidden keywords (generic_keywords) Amazon uses to index your product.
- Byte counter: measures UTF-8 bytes; some characters take more than one byte.
- Stopwords: common filler words that usually don't help search relevance.
- Frequency: how often a word appears in the text you pasted.
FAQs
What problem does this tool solve?
It condenses messy listing text into a unique, clean set of keywords — ready for titles, bullets, descriptions, and backend search terms — without duplicates or noise.
How does the 249-byte limit work for backend search terms?
Amazon evaluates the field in UTF-8 bytes, not characters, and spaces count. If the field exceeds the limit, Amazon may ignore it. Use Backend Mode to see the live byte count and trim to fit.
Should I remove stopwords?
Usually yes for backend search terms, to save bytes. For titles and bullets, keep words if they improve readability and conversion.
What's the difference between Keep order, Alphabetical, and By frequency?
Keep order preserves the first-seen order, which is good for titles. Alphabetical sorts A to Z for quick review. By frequency ranks terms by occurrence and shows a downloadable table.
Can I exclude competitor brand names?
Yes. Add brand names or sensitive words to the Exclude box and the tool removes them from the output.
Does the tool store my text?
No. Everything runs in your browser — no text is uploaded or saved.
Is this only for Amazon?
No. The logic works for Shopify, Flipkart, and other marketplaces whenever you need a clean keyword list.
