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Ananya Iyer from Chennai had the deal almost done. An IndiaMART supplier had quoted ₹180 per silicone spatula set, the...

Sneha Kulkarni from Nashik had a purchase order open on her laptop and one number guiding it. Her guide was...

Kavya Iyer from Coimbatore still remembers the Tuesday her phone would not stop buzzing. A Tamil cooking creator had reviewed...

Last March, Kavya Agarwal from Jaipur finally did the maths she’d been avoiding. Her block-print cushion covers were selling well...

Last March, Tanvi Desai from Surat sat staring at her Campaign Manager at midnight, completely stuck. Her bids were tuned,...

Last March, Balaji Sundaram from Tiruchirappalli thought he’d cracked Amazon ads. Over six weeks he trimmed bids on “cast iron...

Pooja Deshmukh from Nagpur spent three weeks preparing her organic spice brand for launch. She paid a photographer ₹14,000, rewrote...

Tanvi Joshi from Indore had never heard of Amazon Rufus optimisation, and she didn’t think she needed to. Her copper...

Ritika Bhandari from Jaipur spent three weeks getting her price right. She built the spreadsheet properly — landed cost from...

Kavya Reddy from Hyderabad spent fourteen months turning a stainless steel lunchbox into a real brand. Good photos, 430 reviews,...

Ritika Nair opened Seller Central on a Tuesday morning in Coimbatore and stared at a number she had already seen...

Ramesh Nayagam from Kodaikanal had been staring at the same screen for eleven minutes. His seller account was approved. His...

The Repricing Trap That Quietly Eats Your Profit Nikhil Menon from Kochi flipped on automated pricing for his kitchenware catalogue...

Last October, Karthik Nair from Kochi did the math that keeps most Amazon sellers up at night. His health-food brand...

The One PPC Setting That Quietly Decides Your ACOS Karthik Menon from Coimbatore ran two Sponsored Products campaigns for his...