Amazon Account Health Rating Explained: The Metrics That Get You Suspended
Nithya Raghavan had just wrapped up her best festive season yet — a homeware brand out of Coimbatore, three years in, finally hitting ₹9 lakh a month. She opened Seller Central on a Tuesday morning expecting a routine check. Instead, she found a red banner sitting where her green checkmark used to be. Her Account […]
Amazon Refund Abuse: Spot Serial Returners & Stop Return Fraud
The Return That Costs You Twice Last September, Naveen Reddy from Hyderabad shipped a ₹4,200 power bank to a prepaid customer and felt good about it. Three days later the return showed up: same box, same weight on the label, except inside was a brick of folded newspaper. By the time he opened it, Amazon […]
Amazon Competitor Research: Reverse-Engineer Any Product in 60 Minutes
A few months before the festive rush, Meera Nair from Kochi placed her first big inventory order: 500 units of a bamboo kitchen organiser she was sure would sell. She had a decent product and a clean listing. What she did not have was a single hour of amazon competitor research behind the decision. Six […]
IPI Score Explained: How to Stay Above 400 and Avoid FBA Storage Limits
Why Your IPI Score Quietly Controls Your Entire FBA Business Tanvi Bhatt from Vadodara spent three weeks building stock for the Great Indian Festival. She had forecasted demand, negotiated with her supplier, and lined up a shipment that should have carried her brand through the busiest fortnight of the year. Then, eleven days before the […]
How to Handle Amazon Customer Complaints Without Hurting Your Account Health
Last November, Priyanka Menon from Jaipur woke up to a notification that made her stomach drop. Her Amazon seller account had been flagged “At Risk” overnight. The cause was not a policy violation or a counterfeit claim. It was three unresolved Amazon customer complaints that had spiralled into A-to-Z claims, pushing her Order Defect Rate […]
Your First 30 Days of Amazon PPC: A Budget and Bid Plan
Last November, Rohan Manohar from Nagercoil launched his first Sponsored Products campaign with ₹2,000 per day. He picked broad keywords, accepted every bid Amazon suggested, and waited for sales to roll in. Fourteen days later, he had spent ₹28,000, collected three orders, and his ACoS sat at 187%. His Amazon PPC budget was gone before […]
Amazon Seller Account Suspended? Here’s How to Get Reinstated
Last November, Biju Menon from Hyderabad logged into Seller Central on a Tuesday morning and found a single notification that stopped his day cold. His Amazon seller account was suspended. No warning, no phone call. Just an email explaining that his selling privileges had been removed due to a policy violation. His 14 active listings […]
How to Source Products from IndiaMART for Amazon Private Label
Last October, Vinoth Sharma from Rajasthan spent three frustrating months sourcing bamboo desk organisers through Alibaba. He paid international shipping, waited 45 days for delivery, and received a batch with warped edges that he could not sell. The irony? A factory making the same product sat 80 kilometres from his home in Rajasthan. He just […]
What Happens After Your First Sale on Amazon? Week-One Checklist
Last November, Deepa Nair from Kochi watched her phone light up with the notification she had been waiting weeks for. Her first order on Amazon.in had come through. The excitement lasted about four hours. Then reality hit. She had no idea what to do next. Deepa did nothing for two days, shipped late on day […]
How to Build a 30-Day Reorder Plan to Avoid Stockouts and Overbuying
For most Amazon sellers, inventory feels like a constant fire to put out. One month you’re celebrating rising sales, and the next you’re staring at an out-of-stock badge wondering how momentum disappeared overnight. Or worse, you open your Seller Central dashboard and realize you’ve tied up months of cash in inventory that simply isn’t moving. […]
