Amazon PPC Bid Strategies: Down Only, Up & Down or Fixed — Which Wins
The One PPC Setting That Quietly Decides Your ACOS Karthik Menon from Coimbatore ran two Sponsored Products campaigns for his stainless-steel water bottles. Same keywords. Same ₹18 bids. Same daily budget. One campaign held a comfortable 24% ACOS; the other crept past 60% and kept climbing. He spent a week convinced Amazon had a bug. […]
Negative Keywords on Amazon: The 5-Layer System That Protects Your Ad Budget
The Silent Leak: How Amazon Negative Keywords Protect Your Ad Budget Nobody loses their ad budget to a single disastrous click. They lose it the way you’d lose blood to a thousand tiny paper cuts — a few wasted rupees on one irrelevant search, a few more on the next, none of them alarming on […]
Day-Parting Amazon PPC: When to Pause Bids and Save 20-30% of Ad Spend
Your Ad Budget Is Burning at 3 AM (And You Can’t See It) Mehul Trivedi from Surat could not understand why his ₹900 daily ad budget kept vanishing by early afternoon. His protein-shaker brand sold best in the evenings, yet by 7 PM, when his real buyers came online, his campaigns had gone dark. Amazon […]
Amazon DSP India: Is It Worth It for Indian Sellers?
Why Indian Sellers Are Curious About Amazon DSP Last October, Vinoth Singh from Jaipur was spending ₹1.8 lakh a month on Sponsored Products and Sponsored Brands. His ACoS was creeping past 35%, his bids kept climbing, and his growth had flatlined. He had done everything right with Amazon PPC, yet his sales graph looked like […]
Amazon Sponsored Display Ads for Beginners: When and Why to Use Them
Six months ago, Meera Joshi from Ahmedabad noticed something strange on her own product listing. Right below the buy box on her bestselling neem face wash, a competitor’s ad was pulling customers away before they could click “Add to Cart.” She was running Sponsored Products profitably, winning search results, yet losing sales on her own […]
How to Write Amazon Bullet Points That Convert Browsers into Buyers
Six months ago, Meera Iyer from Coimbatore was staring at her Seller Central dashboard in frustration. Her organic cotton bedsheet listing was getting 200 sessions a day, but her conversion rate sat at 5.8%. Great photography, keyword-rich title, competitive pricing — yet her Amazon bullet points read like a warehouse slip: “100% cotton. 300 thread […]
How to Read Your Amazon Search Term Report Like a Pro
Six months ago, Vikram Patel from Indore was spending ₹35,000 a month on Amazon PPC and couldn’t figure out why his ACoS kept climbing. His keywords looked right. His bids seemed reasonable. But his campaigns were bleeding money on search terms he’d never heard of. Then he downloaded his Amazon search term report for the […]
How to Track External Traffic on Amazon India (Without Amazon Attribution)
Six months ago, Deepak Menon from Coimbatore was spending ₹800 a day on Facebook ads pointing straight to his Amazon listing. His sales were climbing, but he had no idea which ads were actually working. Was it the video creative or the carousel? The audience in Chennai or the one in Delhi? He was flying […]
Amazon Sponsored Brands Video Ads: The Easiest Way to Lift CTR
Why CTR Is the Real Bottleneck in Amazon Ads If you have spent any meaningful amount of time running ads on Amazon, you have probably faced this situation more than once. You open Campaign Manager, glance at impressions, check spend, and then your eyes move to click-through rate. The number feels stubborn. It barely changes, […]
What Amazon PPC Mistakes Cost You the Most Money?
Why Amazon PPC Mistakes Are So Costly When Ravi, a mid-level Amazon seller, logged into his Seller Central dashboard one Monday morning, he froze. His ad spend had ballooned overnight, yet his sales graph was flat. At first, he thought it was a reporting lag, but as the week went on, he realized something was […]