Amazon Seller Support Escalation: How to Fix a Case That Goes Nowhere
Harish Kumar from Madurai sent 420 steel lunch boxes into an Amazon fulfilment centre last March. The shipment showed only 234 units received. He opened a case with the shipment ID, attached his invoice and the courier’s proof of delivery, and waited. Six weeks later, that case had been closed as “answered” three times, each […]
A Second Amazon Seller Account: When It’s Allowed and How to Open It Safely
Last March, Meenakshi Sundaram from Madurai opened an email that made her stomach drop. Amazon had suppressed four of her best-selling brass pooja lamp listings, and her FBA sales fell by nearly 40% in a single week. Her cousin had quick advice: open a second Amazon seller account in your husband’s name, just as a […]
Check Patents Before Selling on Amazon: Design & Patent Guide for India
Last March, Harshvardhan Rathore from Udaipur shipped 1,200 collapsible silicone lunch boxes into an Amazon FBA fulfilment centre. Demand was steady, margins were healthy, and fifteen other sellers were already selling the same product. Eleven days after going live, his ASIN was deactivated over a design infringement complaint. His stock sat in the warehouse, piling […]
The Sample Test: How to Evaluate Product Samples Before You Commit
Ananya Iyer from Chennai had the deal almost done. An IndiaMART supplier had quoted ₹180 per silicone spatula set, the photos looked clean, and the MOQ was 1,000 units. That was ₹1.8 lakh of her savings, and the supplier was pushing: “Madam, sample is same as photo only. Place order.” Instead, she paid ₹650 for […]
How to Read Amazon BSR in India and Estimate Real Monthly Sales
Sneha Kulkarni from Nashik had a purchase order open on her laptop and one number guiding it. Her guide was a single Amazon BSR India figure: a competitor’s stainless-steel lunch box ranked #850 in Home & Kitchen. She typed that rank into a free online calculator, which promised roughly 1,000 units a month. That meant […]
Amazon Influencer Program India: A Seller’s Playbook for FBA Brands
Kavya Iyer from Coimbatore still remembers the Tuesday her phone would not stop buzzing. A Tamil cooking creator had reviewed her pressure-cooker gasket set, and orders were pouring in. Four days later, her FBA stock hit zero. That is the side of the Amazon Influencer Program India sellers rarely hear about. Kavya’s next shipment was […]
Amazon Brand Referral Bonus: How Indian FBA Sellers Get 10% Back
Last March, Kavya Agarwal from Jaipur finally did the maths she’d been avoiding. Her block-print cushion covers were selling well on amazon.com through FBA, and roughly a third of those orders came from Instagram ads aimed at US shoppers. She was paying Meta for every click, then paying Amazon a full referral fee on the […]
Top of Search Bid Adjustment: Where Your Amazon PPC Budget Should Go
Last March, Tanvi Desai from Surat sat staring at her Campaign Manager at midnight, completely stuck. Her bids were tuned, her negative keywords were clean, and she had even paused bids with day-parting. Yet her rayon kurta campaigns were still running at 44% ACOS, and every rupee of profit was disappearing into ads. The problem […]
TACoS vs ACoS: The Metric That Tells You If Ads Are Actually Working
Last March, Balaji Sundaram from Tiruchirappalli thought he’d cracked Amazon ads. Over six weeks he trimmed bids on “cast iron tawa” and “dosa tawa”, and his cookware brand’s ACoS fell from 38% to 21%. He’d never paid attention to the TACoS vs ACoS debate, and he didn’t think he needed to. Then he checked total […]
Amazon Backend Search Terms: The 200 Bytes Most Indian Sellers Waste
Pooja Deshmukh from Nagpur spent three weeks preparing her organic spice brand for launch. She paid a photographer ₹14,000, rewrote her bullets four times and built A+ content with recipe cards. Then, the night before going live, she reached the Amazon backend search terms field, typed her brand name, repeated “organic masala powder” from her […]