Amazon Account Health Rating Explained: The Metrics That Get You Suspended
Nithya Raghavan had just wrapped up her best festive season yet — a homeware brand out of Coimbatore, three years in, finally hitting ₹9 lakh a month. She opened Seller Central on a Tuesday morning expecting a routine check. Instead, she found a red banner sitting where her green checkmark used to be. Her Account […]
Negative Keywords on Amazon: The 5-Layer System That Protects Your Ad Budget
The Silent Leak: How Amazon Negative Keywords Protect Your Ad Budget Nobody loses their ad budget to a single disastrous click. They lose it the way you’d lose blood to a thousand tiny paper cuts — a few wasted rupees on one irrelevant search, a few more on the next, none of them alarming on […]
Amazon Refund Abuse: Spot Serial Returners & Stop Return Fraud
The Return That Costs You Twice Last September, Naveen Reddy from Hyderabad shipped a ₹4,200 power bank to a prepaid customer and felt good about it. Three days later the return showed up: same box, same weight on the label, except inside was a brick of folded newspaper. By the time he opened it, Amazon […]
Why Most Indian Amazon Sellers Quit by Month 6 (and the 4 Habits of Those Who Stay)
Karthik Menon from Kochi remembers the exact moment he almost quit. It was month six. His phone showed the same number it had shown for nine days straight: zero orders. The ₹1.4 lakh he’d poured into inventory was sitting in a Bengaluru fulfilment centre, his ad budget was gone, and his wife had stopped asking […]
Use ChatGPT & Claude for Amazon Listings That Don’t Sound Like AI
Aditya Menon from Kochi had a problem he couldn’t name. His stainless steel water bottles were well made, fairly priced, and stuck on page four while flimsier competitors outsold him three to one. So he did what thousands of sellers do when they’re short on time: he opened ChatGPT, pasted his specs, and asked it […]
How to Hire an Amazon Virtual Assistant in India: Roles, Pay & SOPs
Meghna Iyer ran her Coimbatore home-fragrance brand the way most first-time sellers do — alone, at 11 p.m., copy-pasting tracking numbers into customer replies while her growth ideas sat untouched. She wasn’t short on ambition. She was short on hands. If you’ve hit that same wall, knowing how to hire an Amazon virtual assistant is […]
Amazon Honeymoon Period: Maximise Your First 30 Days of Sales
When Meghana Reddy from Hyderabad launched her stainless-steel lunchbox listing, the first ten days felt like magic. She was showing up on page one for terms she’d barely optimised for, orders trickled in without much ad spend, and she assumed she’d cracked it. By the start of the second month, the orders dried up and […]
Amazon Business B2B: The Sales Channel Indian Sellers Ignore
Karthik Subramanian had been selling kitchen storage containers from Coimbatore for almost a year before he noticed something odd in his orders. Every few days a small “Business Buyer” tag sat quietly next to certain order IDs. He assumed it was a label that meant nothing and scrolled past it, chasing the next discount coupon […]
Cash Flow vs Profit on Amazon: Why ₹10 Lakh in Sales Can Still Leave You Broke
The ₹10 lakh month that ended with an empty bank account Farhan Qureshi from Hyderabad still remembers the screenshot he sent to his family group. His home and kitchen brand had crossed ₹10 lakh in sales for the first time in a single month, and the dashboard glowed with that beautiful number. Two weeks later, […]
Amazon Competitor Research: Reverse-Engineer Any Product in 60 Minutes
A few months before the festive rush, Meera Nair from Kochi placed her first big inventory order: 500 units of a bamboo kitchen organiser she was sure would sell. She had a decent product and a clean listing. What she did not have was a single hour of amazon competitor research behind the decision. Six […]