Amazon FBA vs FBM: Which Fulfillment Method is Best for Your Business?
Explore why most successful sellers prefer FBA and when FBM might make sense. When it comes to fulfilling orders on Amazon, you have two main options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). While both methods allow you to sell on Amazon, they are vastly different in terms of speed, customer experience, cost-efficiency, […]
Amazon Brand Analytics: How to Use Data to Outsmart Your Competition
Leverage Amazon Brand Analytics to gain insights into customer behavior and competitor strategies. In today’s competitive Amazon marketplace, having access to data is no longer optional—it’s essential. For sellers enrolled in Brand Registry, Amazon Brand Analytics (ABA) is a powerful tool that provides deep insights into how customers shop and how your competitors perform. By […]
Understanding Amazon’s Algorithm: How A9 Works and How to Rank Higher
Learn the secrets behind Amazon’s A9 algorithm and how to optimize your listings for better visibility and conversions. If you’re selling on Amazon, ranking high in search results is one of the most important goals for success. But unlike Google, Amazon’s algorithm—known as A9—isn’t built just to deliver information. It’s built to sell products. That […]
How to Get More Clicks on Your Amazon Listings with Better Product Photography
Improve your product images to boost click-through rate (CTR) and drive higher conversions. In the crowded world of Amazon search results, your product image is often the first—and sometimes only—opportunity to grab a shopper’s attention. No matter how great your product is, if your images don’t stand out, people won’t click. And without clicks, there […]
Creating a Bulletproof Amazon FBA Inventory Management Strategy
Avoid stockouts and overstock issues by implementing smart inventory planning. Inventory management might not be the flashiest part of running an Amazon business, but it’s absolutely one of the most critical. It impacts everything—from your cash flow and profitability to your organic rankings and customer experience. Poor planning can lead to two major problems: stockouts, […]
How to Use Customer Feedback to Improve Your Amazon Product & Increase Sales
Learn how to analyze reviews and feedback to enhance your product and customer satisfaction. Customer feedback is one of the most powerful tools Amazon sellers can use to improve their products, build trust, and grow their sales. On a platform where buyers can’t physically touch or test your product before buying, reviews often make or […]
How to Protect Your Amazon Listing from Hijackers and Unauthorized Sellers
Selling on Amazon is highly rewarding, but it also comes with challenges—one of the biggest being listing hijackers and unauthorized resellers. If left unchecked, hijackers can steal your Buy Box, sell counterfeit versions of your product, and damage your brand reputation. To maintain control over your listings, it’s crucial to identify hijackers early, take preventive […]
Mastering Amazon PPC: A Step-by-Step Guide to Scaling Your Ads Profitably
Running profitable Amazon PPC campaigns is essential for boosting sales, increasing visibility, and growing your brand. However, without a well-optimized strategy, ad costs can quickly add up, leading to high ACoS (Advertising Cost of Sales) and low returns. In this guide, we’ll walk you through a step-by-step process to master Amazon PPC, from keyword research […]
Competitor & Market Analysis: How to Stay Ahead in Amazon’s Competitive Landscape
Staying ahead in Amazon’s dynamic marketplace presents exciting opportunities for sellers who leverage data-driven insights and smart strategies. By continuously monitoring competitors and market trends, sellers can identify new growth areas, optimize their listings, and enhance their brand presence. Helium10 offers powerful tools that empower sellers to make informed decisions, refine pricing, and improve rankings, […]
How to Incorporate Sustainability Practices into Your Amazon Brand
In today’s e-commerce landscape, sustainability is more than just a trend—it’s a necessity. Consumers are actively seeking eco-friendly products and supporting brands that prioritize sustainability. As an Amazon seller, integrating sustainability practices into your business can help you attract eco-conscious customers, enhance brand reputation, and reduce environmental impact. In this blog, we’ll explore why sustainability […]