Learn how to create compelling A+ Content that increases conversions, educates customers, and strengthens your brand.
In a competitive Amazon marketplace, standing out isn’t just about great products—it’s about great presentation. That’s where A+ Content comes in. For brand-registered sellers, A+ Content is a powerful tool that can help you boost sales, build customer trust, and create a professional brand experience right on your Amazon product pages.
In this guide, we’ll show you why A+ Content matters, how to set it up, and how to optimize it for maximum impact on your conversions and brand loyalty.
What is A+ Content and Why It Matters
A+ Content allows Brand Registered sellers to enhance their product detail pages with rich media like high-quality images, comparison charts, banners, and formatted text blocks. Unlike the standard product description, A+ Content helps you tell your brand story, highlight key product features, and educate customers—all visually.
The benefit? Better engagement leads to higher conversion rates. Amazon reports that A+ Content can improve sales by 3% to 10% when done well. It also builds customer trust by giving shoppers more clarity and confidence in what they're buying.
There are two types of A+ Content:
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Basic A+ Content: Available to all Brand Registered sellers, offering templates with images, text modules, and comparison charts.
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Premium A+ Content: Offers richer features like video modules, enhanced carousel images, and interactive hotspots. However, Premium A+ is available only to select brands, often requiring additional fees or invitations from Amazon.
Eligibility and Setup Process
To access A+ Content, you must first be enrolled in Amazon Brand Registry, which requires a registered trademark and an active selling account.
Once enrolled, you can navigate to the A+ Content Manager in Seller Central under the “Advertising” tab. From there, click ‘Start creating A+ Content’ to launch the builder where you’ll find different modules to customize your content.
After submission, A+ Content typically takes up to 7 days for Amazon to review and approve. Once live, it replaces the standard product description and becomes a prominent section on your product detail page.
Pro Tip: Ensure you comply with Amazon’s content guidelines—avoid references to promotions, pricing, customer reviews, or third-party logos to prevent rejections.
Key Elements of High-Converting A+ Content
Not all A+ Content is created equal. To maximize conversions, focus on these key elements:
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Banners and High-Quality Images: Visuals catch attention. Use high-resolution images, lifestyle shots, and branded banners to create a polished look.
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Comparison Charts: Help shoppers make quicker decisions by comparing different product models or variations, showcasing specs and benefits side-by-side.
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Clear Layout and Storytelling: Structure your modules so they tell a cohesive story. Lead with the problem, introduce the solution (your product), and finish with benefits and brand values.
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Formatting Best Practices: Keep text short, easy to scan, and avoid clutter. Use bullet points, concise headings, and focus on one key benefit per module.
Common mistakes to avoid:
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Uploading low-quality or pixelated images.
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Using duplicated content already found in your bullet points.
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Overloading modules with too much text, which reduces readability.
A visually clean and emotionally engaging layout builds credibility and encourages purchase decisions.
SEO Tips for A+ Content
While A+ Content does not directly affect Amazon’s SEO rankings—meaning the text in A+ modules isn’t indexed for search—there’s still an indirect benefit. Well-designed A+ Content improves conversion rates, and higher conversions can boost your product’s organic rankings.
Still, you can help reinforce your SEO by:
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Adding alt-text (image keywords) when uploading images, which Amazon uses for accessibility and minor ranking signals.
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Using consistent messaging that matches your listing’s main keywords to create a cohesive buyer experience.
Think of A+ Content as enhancing the journey once customers land on your page—not to attract more traffic but to convert better once they get there.
Testing and Optimizing A+ Content for Performance
Amazon allows Brand Registered sellers to A/B test their A+ Content using the Manage Your Experiments feature in Seller Central. You can test different headlines, images, layout formats, and storytelling approaches to see what resonates best with your audience.
To measure performance, monitor:
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Conversion Rate (Unit Session Percentage) in your Seller Central business reports.
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Sales uplift after the new content goes live compared to the previous period.
It’s a good idea to test one variable at a time (for example, swapping banners or adjusting text) so you can accurately identify what’s driving improvements.
Over time, iterating and optimizing your A+ Content ensures you’re consistently converting better and staying ahead of competitors.
FAQ
A+ Content lets Brand-Registered sellers add rich images, comparison tables and banners to product pages, boosting conversions.
The text itself isn’t indexed, but higher conversion rates can indirectly lift organic rank.
Most submissions are reviewed within 7 days.
Premium adds video, interactive carousels and hotspots—available only by invitation or fee.
Conclusion
A+ Content isn’t just a “nice-to-have”—it’s a strategic advantage for Amazon sellers who want to drive more conversions and build a trustworthy brand image. With the right visuals, storytelling, and optimization strategies, A+ Content can turn casual browsers into loyal customers.
If you’re serious about scaling your Amazon business, investing time into professional, well-optimized A+ Content is one of the smartest moves you can make.
Start building your A+ Content today—and turn your product pages into conversion machines!
