Launch PPC: The Only 3 Campaigns You Need
- By Aman AS
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A launch‑ready PPC structure that keeps budgets focused on ranking signals.
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Launching with too many campaigns spreads your budget thin. These three get you ranking momentum without chaos.
The Three Campaigns
We’ll set up Exact, Research (Broad), and Product Targeting. Each has a specific job in launch week.
Tip: Keep total daily budget tight (but not starving) so your CPCs don’t collapse mid‑day.
1) Exact – Rank Movers
Seed with 5–15 keywords you actually want to rank for. Start modest, monitor CTR and CPC drift daily.
2) Research – Keyword Discovery
Use Broad to uncover adjacent queries; negative out junk every evening to focus spend.
3) Product Targeting – Competitor Shelf
Target 10–20 close competitors; aim for placements where your offer is clearly superior.
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Budgeting & Bids
Allocate roughly 50% to Exact, 30% to Research, 20% to Product Targeting. Adjust based on signal quality.
Protect your early CTR — it’s easier to defend momentum than to create it later.
// Example simple bid rule (pseudo)
if (CTR >= 0.4% && CVR >= 10%) raiseBid(5%);
else if (CTR < 0.2% || ACoS > target) lowerBid(5%);
if (CTR >= 0.4% && CVR >= 10%) raiseBid(5%);
else if (CTR < 0.2% || ACoS > target) lowerBid(5%);
Daily Cleanup Checklist
- Search term review: add top performers to Exact.
- Negative‑out irrelevant queries (exact or phrase).
- Trim product targets with zero clicks after 100+ impressions.
Note: Don’t change too many levers at once; attribute changes back to one action
Quick FAQ
How long before results?
You’ll see directional signals within 48–72 hours; full stability takes longer.
Do I need coupons?
They help CTR early. Test a small coupon, watch for margin impact.
Key takeaways
- Three campaigns are enough for launch week.
- Protect CTR and harvest winners nightly.
- Keep budgets purposeful, not spread thin.
Aman
Founder of Aman Central. I teach beginners to launch with simple math and systems that work in the real world.
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