For buyers, it marks the beginning of Diwali celebrations, gifting season, and major festive spending. For sellers—especially private label brands—it’s the single most powerful sales window to scale visibility, move inventory, and boost keyword rankings.But here’s the catch: only a small percentage of sellers truly capitalize on this event. The rest either rush in unprepared or fizzle out under pressure. If you want to win, you need more than just discounts. You need a full game plan—and that’s what this blog delivers.Let’s break down exactly how to prepare, promote, and profit during the Great Indian Festival, using strategies tailored for serious ecommerce entrepreneurs.
Why the Great Indian Festival Matters
The Great Indian Festival isn’t just about discounts—it’s about discovery. Shoppers flood Amazon India with intent: they’re not browsing; they’re buying. And unlike smaller events, this sale period runs for multiple weeks, peaking around Diwali.
During this time, Amazon pumps massive ad budgets into visibility, driving tens of millions of visitors across categories. This is when the Buy Box becomes a battleground and keyword ranking opportunities skyrocket.
Private label sellers, in particular, enjoy a strategic advantage. Unlike resellers or wholesalers who fight over price, private label brands control the entire customer experience—from pricing and inventory to listing and branding. This control allows for precision execution, brand building, and long-term momentum.
However, success requires readiness. From FBA inventory timing to Storefront optimization and PPC structuring, timing, pricing, and preparedness are what separate winners from everyone else.
Designing Offers That Actually Convert
If you’re treating discounts like a checkbox activity, you’re leaving money on the table.
Instead of generic price drops, stack offers strategically. Start with a Prime Exclusive Discount (PED). This gives your product the coveted green/red badge on the listing page, boosting both click-through and trust. Next, pair it with Amazon India sale bank offers (HDFC, ICICI, etc.). These can be layered with your PED—the customer sees an extra 10% off, but you don’t fund it. It’s a win-win.
Now, design a price ladder using psychological price points:
• Festival Picks Under ₹499
• Diwali Gifts Under ₹999
• Premium Essentials Under ₹1,499
You can even create product bundles to boost Average Order Value (AOV). Pair a hero product with a complementary item using Amazon’s Virtual Bundle tool (Brand Registry required). This lets you show a new “combined listing” without physically bundling inventory. If your offer strategy hinges on timed discounts, consider how to use Lightning Deals to amplify urgency and visibility.
Most importantly, focus on 2 to 4 hero SKUs. Don’t spread your budget thin across 20 listings. Deep discounts on top-sellers will drive velocity, reviews, and ranking. Supporting SKUs can run light deals just to stay discoverable.
Optimizing Your Catalog for Festive Buyers
Before you run ads or promotions, fix the foundation: your product listings and Storefront.
Build a dedicated Festival Storefront page. Your Amazon Store is like a digital showroom. For festivals, the home page should be replaced with a clean, conversion-focused layout. Use eye-catching tiles like:
✨ Top Diwali Deals
🏡 Gifting Essentials
🌟 Decor & Lighting Picks
Place these tiles above the fold with mobile users in mind. Highlight your hero SKUs in banner images and feature them across categories.
Now, handle the SEO side. Use seasonal and high-intent search terms such as “Diwali gift set for husband,” “Great Indian Festival offer 2025,” “Home decoration for Diwali Amazon.” Add these keywords to your backend search terms (not your public-facing bullets or titles) to index for festive intent without clutter.
Also, run a pre-festival polish sweep:
• Upgrade A+ content with festive themes
• Refresh infographics to focus on benefits
• Add lifestyle images showing festive usage (e.g., candles lit near your decor product)
• Tighten bullet points for readability
• Use FAQs to preempt objections and boost conversion
If you’re planning weighted bets on novelty or gifting, revisit your approach to sell seasonal products that match festive demand spikes.
Winning with Amazon Ads: PPC Game Plan
When done right, your ad campaigns can 10x your ranking during this sale. But first, your PPC account must be structured for scale.
Break your ads into clear portfolios:
• Exact Match Campaigns: high-converting, bottom-funnel keywords
• Phrase Match: slightly wider net for discovery
• Broad Match: use with a robust negation strategy
• PAT (Product Attribute Targeting): target competitor ASINs and similar categories (study competitor ASINs)
Each campaign should focus on one SKU, one match type, one goal. Avoid mixing ad groups or keywords—it clouds performance analysis.
Ramp up budget starting 7 days before the main sale launch. Amazon typically enables Prime Early Access during this phase. By warming up your campaigns early, you feed Amazon’s algorithm with fresh conversions.
During the peak (Day 1 to Day 3): Boost daily budget 2×–3×, increase bids on your 3–5 best keywords, enable Sponsored Brands to drive Storefront traffic, and use Sponsored Display for remarketing (especially if your ASINs got views but no sales).
Post-peak: Maintain ads for at least 7–14 days to capture stragglers—ROAS is often higher after the initial rush. And throughout the surge, continuously track key metrics so you can scale what’s working and trim what’s not.
Inventory, Logistics & Buy Box Protection
Inventory mismanagement is the #1 killer of festival momentum. Use last year’s data or weekly baseline sales to estimate uplift. A safe projection: 3× to 5× your regular weekly sales volume during peak days. You need to have a strong Amazon FBA Inventory management strategy.
Plan your FBA inbound shipments so that stock lands no later than T–10 (10 days before Day 1). Account for Amazon’s internal delays—they can get overwhelmed.
Now comes pricing and Buy Box control. Avoid sudden price changes during the event. Amazon monitors price history. If your current offer seems inflated versus the 30-day average, your listing could lose the Buy Box or be suppressed. Use a consistent List Price and set your Sale Price carefully. Let the PED badge and bank offers do the heavy lifting in terms of perception.
Track Buy Box hourly during peak hours. A suppressed listing during peak festival traffic is a worst-case scenario. If you need a refresher on fundamentals, revisit how to win the Buy Box consistently.
Driving External Traffic That Lifts Rankings
Amazon loves external traffic—especially during high-intent sale events.
Your off-Amazon marketing should begin 5–7 days before the festival. Start by segmenting your past buyers or followers and launch a VIP campaign on WhatsApp and email: “You’re invited: Early access to our Great Indian Festival deals. Only 100 coupon codes available.”
Send them to a landing page (e.g., WowFunl). Ask for name and email before the code. Show urgency with a 48-hour expiry and limited redemptions.
Use tracking-friendly links (e.g., keyword-embedded URLs) to attribute ranking lifts. Post-event, validate outcomes with the Search Query Performance Report. Consider:
• Hosting a YouTube Live demo in a festive setting
• Leveraging Amazon Live (Brand Registered) for time-bound deals
FAQs About Selling During the Great Indian Festival
What is the Great Indian Festival on Amazon?
Amazon India’s flagship sale aligned with the Diwali season. It offers the biggest traffic spikes of the year, special bank promotions, and increased conversion rates across categories.
How can sellers prepare for the Great Indian Festival?
By securing FBA inventory early, setting up strong listings, optimizing the Storefront, creating layered offers (PED + bank discounts), and structuring ads + external traffic plans ahead of time.
What are the best marketing strategies for Amazon India sales?
A mix of Amazon-native campaigns (Sponsored Brands, Sponsored Display) and external pushes (WhatsApp, email, YouTube Live). Smart keyword targeting and landing pages drive better ROI.
How to increase visibility during Amazon’s festive sales?
Focus on 2–4 hero products, ensure deal visibility (PED, coupons), run exact-match ads with high budgets, and boost Storefront traffic using sponsored placements.
What should be in an Amazon private label festival plan?
Inventory planning, pricing strategy, Storefront refresh, festive creatives, smart PPC budgeting, external retargeting campaigns, and post-sale remarketing.
Your Next Steps
The Great Indian Festival isn’t just a sale—it’s a momentum machine. But momentum only builds when you’re prepared.
Focus on 3 things:
1) Make your offer irresistible and visible
2) Streamline your funnel and Storefront
3) Drive and track traffic from all directions
Even if you’re a small private label brand, this is your shot to rank alongside big names—thanks to Amazon’s organic boost to high-performing ASINs during festive traffic spikes.
So don’t chase perfection. Just start executing.
By 7 days before the Great Indian Festival begins, your:
• Listings should be polished
• Inventory should be in
• Coupons should be live
• Ads should be tested
Done > Perfect. That’s your festival mantra.
Good luck—and may your BSR rise like a Diwali rocket. Back to top ↑
2 replies to "Great Indian Festival Strategy for Amazon Sellers"
Very good support. Right information,on right time. Thank you so much sir.
Super sir