TACoS vs ACoS: The Metric That Tells You If Ads Are Actually Working
Last March, Balaji Sundaram from Tiruchirappalli thought he’d cracked Amazon ads. Over six weeks he trimmed bids on “cast iron tawa” and “dosa tawa”, and his cookware brand’s ACoS fell from 38% to 21%. He’d never paid attention to the TACoS vs ACoS debate, and he didn’t think he needed to. Then he checked total […]
Amazon Backend Search Terms: The 200 Bytes Most Indian Sellers Waste
Pooja Deshmukh from Nagpur spent three weeks preparing her organic spice brand for launch. She paid a photographer ₹14,000, rewrote her bullets four times and built A+ content with recipe cards. Then, the night before going live, she reached the Amazon backend search terms field, typed her brand name, repeated “organic masala powder” from her […]
Amazon Rufus Optimisation: How Indian Sellers Win AI Shopping Search
Tanvi Joshi from Indore had never heard of Amazon Rufus optimisation, and she didn’t think she needed to. Her copper water bottle ranked on page one for “copper water bottle”, and her rating sat at 4.3 stars. Yet for two straight months, her sessions refused to move. One evening, she opened the Amazon.in app, tapped […]