How to Handle Amazon Customer Complaints Without Hurting Your Account Health
Last November, Priyanka Menon from Jaipur woke up to a notification that made her stomach drop. Her Amazon seller account had been flagged “At Risk” overnight. The cause was not a policy violation or a counterfeit claim. It was three unresolved Amazon customer complaints that had spiralled into A-to-Z claims, pushing her Order Defect Rate […]
How to Use Amazon Posts and Brand Stories to Drive Free Traffic
Six months ago, Shanthi Shekar from Chennai was spending ₹35,000 every month on Amazon PPC and watching her margins shrink with every click. Her handmade candle brand had solid reviews and listings that converted well – the problem was getting eyeballs without bleeding money on ads. Then she stumbled on two tools she had been […]
Amazon Main Image Optimisation: Hacks That Boost Your CTR
Last November, Merina Moses from Alleppey spent ₹1.2 lakh on Amazon PPC for her organic hair oil brand. Her product was good, her reviews were strong, and her keywords were dialled in. Yet her click-through rate sat at a miserable 0.18%. The problem was not her product or her ads. It was the one thing […]