Why You Don’t Need a Big Team to Build a Brand on Amazon
The Myth of “More People = More Success” For decades, success in business was measured by size — big offices, big payrolls, big meetings. If your startup had twenty employees and fancy glass doors, people assumed you were thriving. But today, things have changed. On Amazon, success doesn’t depend on the number of people in […]
7 Signs You Picked the Wrong Amazon Product
Every Amazon seller begins their journey with excitement — the thrill of launching that first product, the optimism that sales will flood in, and the belief that success is just a few clicks away. But sometimes, reality hits hard. The listing is polished, the images are sharp, the PPC campaigns are running — yet, sales […]
How to Start an Amazon Business Without Quitting Your Job
Build Your Dream Business Without Leaving Your Paycheck Imagine waking up on a Monday morning, logging into your 9–5 job, and checking your Amazon dashboard to see that your products earned you another ₹5,000 while you were asleep. You smile, sip your coffee, and realize something powerful — you don’t have to quit your job […]
How to Choose the Right Amazon Category to Dominate
Choosing the right Amazon category isn’t just a formality, it’s the invisible force behind visibility, ranking, and conversions. On Amazon, two sellers can sell the same product, yet one earns ten times more sales simply because their listing lives in the right category. Take this example: Seller A lists a yoga mat under “Sports & […]
How to Build a Winning Amazon Brand in a Competitive Category
Introduction: Why Branding Matters More Than Ever Amazon is no longer a simple marketplace where price alone wins. It has transformed into a fierce battlefield of brands—where perception, trust, and connection decide who thrives. Picture this: a small seller with just one product — a reusable eco-bottle — starts out competing against household names. Within […]
How to Start Amazon Selling with ₹1,00,000 or Less in India
Introduction: Turning ₹1 Lakh into an Amazon Startup When Nisha from Coimbatore decided to start an online business, she didn’t have a big budget or fancy investors behind her. What she had was ₹1 lakh saved from her job, a laptop, and the dream of becoming her own boss. Like many first-time entrepreneurs in India, […]
Amazon FBA vs Dropshipping: What Should You Start With?
Introduction: The Debate Every New Seller Faces When you type how to make money online into Google in 2025, two business models dominate the search results: Amazon FBA and dropshipping. On one hand, you have influencers promoting dropshipping as the easiest shortcut to online riches — “no inventory, no risk, instant profits.” On the other, […]
Great Indian Festival Strategy for Amazon Sellers
Every year, the Great Indian Festival transforms Amazon India into a digital shopping carnival. It’s not just another sale—it’s the biggest online retail event of the year, eclipsing even Prime Day and Republic Day in terms of traffic, urgency, and conversion potential. For buyers, it marks the beginning of Diwali celebrations, gifting season, and major […]
Why Amazon Shoppers Buy: Triggers & Tactics
Introduction — Stepping Inside the Amazon Mind Picture this: It’s a quiet evening. You’re curled up on the couch, scrolling through Amazon on your phone. You were just looking for a new phone case, but somehow, your cart now contains a phone case, a desk organizer, and a gadget you didn’t even know existed until […]
7 Proven Strategies to Reduce Amazon Return Rates
Introduction: Why Amazon Return Rate Matters When Ravi, a mid-level Amazon seller, logged into his Seller Central dashboard one Monday morning, he froze. His product’s return rate had spiked to nearly 20% in just two weeks. At first, he thought it was a temporary glitch, but as more refund notifications rolled in, the reality hit […]