How to Set Up and Manage Amazon Deals: Lightning, 7-Day, and Prime Exclusive
Introduction: Why Amazon Deals Are a Seller’s Secret Weapon In 2023, a mid-level private-label brand selling kitchenware decided to test a Lightning Deal for their best-selling chef’s knife. They slashed the price by 30% for just six hours. The result? In that short window, they sold more units than in the previous two weeks combined […]
How to Use Amazon Lightning Deals to Boost Sales and Visibility
Amazon Lightning Deals are a powerful tool for sellers to drive sales and increase product visibility. These time-sensitive promotions create a sense of urgency, attract buyers, and elevate your product’s exposure on Amazon. But to maximize the benefits, you need a strategic approach. This guide will walk you through everything you need to know about […]
Do You Really Need a Trademark to Launch Your Brand on Amazon?
Launching a brand on Amazon can be both exciting and overwhelming, with questions about logistics, competition, and legal requirements. One common question new sellers often ask is, “Do I need a trademark to get started?” The answer is simpler than you might expect: No, you don’t need a trademark to begin selling on Amazon. While […]
How to Deal with Negative Reviews on Amazon as a Seller
In the bustling world of e-commerce, maintaining a positive reputation is crucial for success, and this is especially true for sellers on Amazon, one of the largest online marketplaces globally. However, no matter how stellar your products or customer service might be, negative reviews are an inevitable part of doing business. Handling these reviews with […]