Amazon Business Valuation: What Your Indian FBA Brand Is Worth
Last month, Nikhil Bhat from Mangaluru got the LinkedIn message he had secretly hoped for. A deal scout from a brand roll-up liked his kitchenware brand, which did ₹3.2 crore on Amazon.in last year, and wanted a quick call about his Amazon business valuation. Nikhil opened his laptop and froze. His sales sat in Seller […]
Quick Commerce vs Amazon: Should You List on Blinkit and Zepto?
Rohan Mehta from Pune had just closed his best Diwali month on Amazon when the email landed. For the first time, quick commerce vs Amazon stopped being a news headline and became a real decision on his desk. A Blinkit category manager had spotted his roasted makhana and wanted to stock it in dark stores […]
FNSKU, GS1 and Barcodes for Amazon India: A Plain-English Guide
Arjun Menon from Thrissur had 3,000 printed boxes stacked in his godown, ready for his copper bottle launch. Each carried a barcode for Amazon India that he had bought for ₹1,500 from a website promising “Amazon-ready” codes. Then Seller Central rejected his listing. The code didn’t trace back to his brand in the GS1 database. […]
Amazon Seller Support Escalation: How to Fix a Case That Goes Nowhere
Harish Kumar from Madurai sent 420 steel lunch boxes into an Amazon fulfilment centre last March. The shipment showed only 234 units received. He opened a case with the shipment ID, attached his invoice and the courier’s proof of delivery, and waited. Six weeks later, that case had been closed as “answered” three times, each […]
A Second Amazon Seller Account: When It’s Allowed and How to Open It Safely
Last March, Meenakshi Sundaram from Madurai opened an email that made her stomach drop. Amazon had suppressed four of her best-selling brass pooja lamp listings, and her FBA sales fell by nearly 40% in a single week. Her cousin had quick advice: open a second Amazon seller account in your husband’s name, just as a […]
Check Patents Before Selling on Amazon: Design & Patent Guide for India
Last March, Harshvardhan Rathore from Udaipur shipped 1,200 collapsible silicone lunch boxes into an Amazon FBA fulfilment centre. Demand was steady, margins were healthy, and fifteen other sellers were already selling the same product. Eleven days after going live, his ASIN was deactivated over a design infringement complaint. His stock sat in the warehouse, piling […]
The Sample Test: How to Evaluate Product Samples Before You Commit
Ananya Iyer from Chennai had the deal almost done. An IndiaMART supplier had quoted ₹180 per silicone spatula set, the photos looked clean, and the MOQ was 1,000 units. That was ₹1.8 lakh of her savings, and the supplier was pushing: “Madam, sample is same as photo only. Place order.” Instead, she paid ₹650 for […]
How to Read Amazon BSR in India and Estimate Real Monthly Sales
Sneha Kulkarni from Nashik had a purchase order open on her laptop and one number guiding it. Her guide was a single Amazon BSR India figure: a competitor’s stainless-steel lunch box ranked #850 in Home & Kitchen. She typed that rank into a free online calculator, which promised roughly 1,000 units a month. That meant […]
Amazon Influencer Program India: A Seller’s Playbook for FBA Brands
Kavya Iyer from Coimbatore still remembers the Tuesday her phone would not stop buzzing. A Tamil cooking creator had reviewed her pressure-cooker gasket set, and orders were pouring in. Four days later, her FBA stock hit zero. That is the side of the Amazon Influencer Program India sellers rarely hear about. Kavya’s next shipment was […]
Amazon Brand Referral Bonus: How Indian FBA Sellers Get 10% Back
Last March, Kavya Agarwal from Jaipur finally did the maths she’d been avoiding. Her block-print cushion covers were selling well on amazon.com through FBA, and roughly a third of those orders came from Instagram ads aimed at US shoppers. She was paying Meta for every click, then paying Amazon a full referral fee on the […]