How to Build a Winning Amazon Brand in a Competitive Category
Introduction: Why Branding Matters More Than Ever Amazon is no longer a simple marketplace where price alone wins. It has transformed into a fierce battlefield of brands—where perception, trust, and connection decide who thrives. Picture this: a small seller with just one product — a reusable eco-bottle — starts out competing against household names. Within […]
How GST Impacts Amazon Sellers in India and What to Do About It?
Introduction: Why GST Matters for Every Amazon Seller When Ananya launched her first Amazon store selling handmade skincare products, she was thrilled by the quick sales. But within three months, her payouts were unexpectedly frozen. The reason? She hadn’t completed her GST registration. The confusion and delay that followed cost her weeks of lost revenue […]
Top Amazon Product Categories in India You Can Still Break Into (2025)
Introduction: Why 2025 Still Offers Hidden Amazon Goldmines If you think Amazon India is too crowded to start, think again. Despite the explosion of online sellers, the platform is still only scratching the surface of India’s potential. E-commerce penetration in India hovers below 10%, and millions of consumers from Tier-2 and Tier-3 cities are just […]
Scaling from ₹50K to ₹5 Lakhs in Sales: What Really Changes?
Introduction: The First Big Leap When Ankit, a first-time Amazon seller from Pune, finally crossed ₹50,000 in monthly sales, he celebrated with his team of one—himself. His niche product was gaining traction, his listing had a dozen glowing reviews, and the ads he had cautiously experimented with were beginning to bring in orders. If you’re […]
How to Start Amazon Selling with ₹1,00,000 or Less in India
Introduction: Turning ₹1 Lakh into an Amazon Startup When Nisha from Coimbatore decided to start an online business, she didn’t have a big budget or fancy investors behind her. What she had was ₹1 lakh saved from her job, a laptop, and the dream of becoming her own boss. Like many first-time entrepreneurs in India, […]
Amazon FBA vs Dropshipping: What Should You Start With?
Introduction: The Debate Every New Seller Faces When you type how to make money online into Google in 2025, two business models dominate the search results: Amazon FBA and dropshipping. On one hand, you have influencers promoting dropshipping as the easiest shortcut to online riches — “no inventory, no risk, instant profits.” On the other, […]
How to Build and Use a Customer Email List When Selling via Amazon
Introduction: Why Amazon Sellers Need an Email List Selling on Amazon is exciting, but it also comes with a hidden risk most sellers don’t think about until it’s too late. You don’t actually own the relationship with your customers. Amazon owns the traffic, the buyers, and even the email addresses. For many sellers, this dependency […]
What Amazon PPC Mistakes Cost You the Most Money?
Why Amazon PPC Mistakes Are So Costly When Ravi, a mid-level Amazon seller, logged into his Seller Central dashboard one Monday morning, he froze. His ad spend had ballooned overnight, yet his sales graph was flat. At first, he thought it was a reporting lag, but as the week went on, he realized something was […]
How to Set Up and Manage Amazon Deals: Lightning, 7-Day, and Prime Exclusive
Introduction: Why Amazon Deals Are a Seller’s Secret Weapon In 2023, a mid-level private-label brand selling kitchenware decided to test a Lightning Deal for their best-selling chef’s knife. They slashed the price by 30% for just six hours. The result? In that short window, they sold more units than in the previous two weeks combined […]
Great Indian Festival Strategy for Amazon Sellers
Every year, the Great Indian Festival transforms Amazon India into a digital shopping carnival. It’s not just another sale—it’s the biggest online retail event of the year, eclipsing even Prime Day and Republic Day in terms of traffic, urgency, and conversion potential. For buyers, it marks the beginning of Diwali celebrations, gifting season, and major […]