Legal Metrology Labelling for Amazon India: What Your Pack Must Show
Last August, Sameer Qureshi from Indore opened a letter he hadn’t seen coming. It came from his state’s Legal Metrology office, about the stainless-steel lunch boxes he’d sold through FBA for five months. The boxes carried his logo and a proud “Made in India” line. They didn’t carry an MRP, a consumer care number or […]
Amazon Seller Payment Cycle in India: Settlements, Reserves, TCS and TDS
Lakshman from Madurai had his best week ever during the Great Indian Festival. His dashboard showed ₹1,12,000 in sales of his steel lunch boxes. On Thursday, his bank SMS said ₹38,400. He called his CA with one question: “Has Amazon cheated me?” It hadn’t. Lakshman had simply never learned the Amazon seller payment cycle in […]
Category and Brand Approval on Amazon India: Documents That Work First Time
Last September, Karthik Raman from Coimbatore placed the biggest order of his selling life. He paid a Chennai wholesaler ₹2.4 lakh for a kitchenware range, planning his first FBA shipment for the festive sale. Then Seller Central asked for approval, and his invoice came back rejected. He fixed one detail, resubmitted, and was rejected again. […]
Amazon Listing Suppressed? Why It Happens and How to Fix It Same Day
Your Amazon Listing Suppressed Overnight? What Happened The Morning Your Sales Drop to Zero Karthik Subramanian from Coimbatore had been preparing for festive-sale week for months. His stainless steel kitchen tool set was averaging 22 orders a day through FBA, and he had 600 units sitting in the fulfilment centre. On the second morning of […]
Mobile-First Amazon Listings: What Indian Shoppers See on a 6-Inch Screen
Last Diwali, Karthik Subramanian from Coimbatore spent a weekend perfecting his steel lunch box listing, and on his laptop it looked sharp. Then his sister opened it on her phone and asked one question: “Which one is the leak-proof one?” The answer sat in bullet three and inside the A+ module, and neither was on […]
Hinglish Keywords: The Amazon India Search Terms Shoppers Really Type
Kavitha Raman from Madurai had done everything the tutorials told her to do. Her pre-seasoned cast-iron kadai sat in an Amazon fulfilment centre with a Prime badge, her title read “Cast Iron Kadai for Cooking”, and her ads covered every English phrase she could think of. Yet for three straight months, a competitor with fewer […]
Amazon Republic Day Sale for Sellers: A 60-Day FBA Prep Plan for 2027
Last January, Sneha Iyer from Bengaluru had her Amazon Republic Day Sale planned down to the rupee. Her steel lunch boxes had strong reviews, her Lightning Deal was approved, and ₹40,000 was set aside for ads. Then the FBA shipment she sent on 6 January sat in “Receiving” for nine days. Her deal went live […]
After Diwali: How to Clear Excess Inventory on Amazon and Cut Ad Spend
On the morning of 11 November, Karthik Raman opened Seller Central in Coimbatore and felt his stomach drop. The festive rush was over. His brass diya sets had sold well for a month, but 1,400 of them were still sitting in an Amazon fulfilment centre, and nobody buys diyas in December. His ads were still […]
AC³ Framework: How to Build an Amazon Sales Funnel for External Traffic
Why Amazon Sellers Fail Without a System The Rented-Traffic Trap Every click you buy on Amazon is rented. You pay for it, the shopper lands on your listing, and if they don’t buy, the relationship ends right there. Amazon doesn’t share their name, email or phone number with you, and it never will. Out of […]
Fewer Orders, Bigger Baskets: How to Increase Average Order Value on Amazon
Last Diwali, Priya Raman from Coimbatore had her best sales week ever. Orders for her stackable kitchen containers jumped from 25 a day to nearly 70. Then the settlement landed. After FBA fees on dozens of ₹349 single-unit orders, her profit was barely higher than a normal week. She had sold more. She hadn’t earned […]