Pricing Psychology on Amazon: Charm Pricing, Anchoring and Bundle Maths
Ritika Bhandari from Jaipur spent three weeks getting her price right. She built the spreadsheet properly — landed cost from her Moradabad supplier, referral fee, FBA fee, packaging, ad spend, and a 22% margin she could actually live on. The number came out at ₹1,300, and she listed her brass planters at exactly that. Six […]
Amazon Product Bundling Strategy: Build Listings Rivals Can’t Copy
Kavya Reddy from Hyderabad spent fourteen months turning a stainless steel lunchbox into a real brand. Good photos, 430 reviews, a 4.4 rating, roughly ₹6 lakh a month in FBA sales. Then last March, three listings appeared that looked almost exactly like hers — same silhouette, same lifestyle shots, priced ₹80 lower. By June her […]
Amazon Listing Not Selling for Months? How to Recover a Dead ASIN
Ritika Nair opened Seller Central on a Tuesday morning in Coimbatore and stared at a number she had already seen for eleven weeks straight: zero. Her kitchen storage range had pulled ₹68,000 in a good month last year. Now the listing sat there — live, priced exactly as before, and completely silent. If your Amazon […]