How to Read Your Amazon Profit and Loss Statement
Last November, Dilip Chandra from Ahmedabad pulled up his Seller Central dashboard and smiled. His monthly revenue had crossed ₹8.5 lakh for the first time. He assumed business was booming. Then his CA asked him to actually trace every rupee, and the picture changed entirely. After accounting for referral fees, FBA charges, return costs, ad […]
Amazon DSP India: Is It Worth It for Indian Sellers?
Why Indian Sellers Are Curious About Amazon DSP Last October, Vinoth Singh from Jaipur was spending ₹1.8 lakh a month on Sponsored Products and Sponsored Brands. His ACoS was creeping past 35%, his bids kept climbing, and his growth had flatlined. He had done everything right with Amazon PPC, yet his sales graph looked like […]
How to Validate an Amazon Product Idea in 48 Hours (Before Spending a Rupee)
Why Most Amazon Sellers Lose Money on Their First Product Picture this: You’ve found a product that excites you. Maybe a colleague recommended it. Maybe you saw it trending on Instagram. You spend three weeks talking to suppliers, designing packaging, and writing listing copy. You invest ₹2 lakhs in inventory, launch on Amazon, and wait […]