Fill in the bracketed details for your product, upload your 3 cleaned reference images, and it generates four ad angles built to test against each other.
I'm running Meta ads for a [PRODUCT CATEGORY] (brand: [BRAND NAME], [COUNTRY/MARKET]). The product is a [SHORT PRODUCT DESCRIPTION].
Important product details:
- Product name/type: [PRODUCT NAME]
- Material/finish: [MATERIAL / TEXTURE / FINISH]
- Main colour: [COLOUR]
- Secondary details: [STITCHING / ZIP / STRAP / BUTTON / LOGO / HARDWARE / TAB / EDGES / GRAIN / SHAPE]
- Key features: [FEATURE 1], [FEATURE 2], [FEATURE 3], [FEATURE 4]
- Price / offer: [PRICE OR OFFER]
- Audience: [TARGET CUSTOMER]
- Tone: premium but organic social content
- Language: UK/Indian English
I am uploading 3 reference images of the actual product.
Use the uploaded images to understand the exact product identity and preserve it accurately:
- Image A = [FRONT / CLOSED / HERO VIEW]
- Image B = [OPEN VIEW / SIDE VIEW / BACK VIEW / ALTERNATE ANGLE]
- Image C = [DETAIL / INTERIOR / LIFESTYLE / TEXTURE / EXTRA VIEW]
CRITICAL PRODUCT ACCURACY RULES:
- Match the actual product exactly as shown in the uploaded images.
- Preserve the product's true structure, proportions, silhouette, opening style, orientation, compartments, texture, stitching, colour, logo placement, hardware, tabs, straps, zips, buttons, and edges.
- Do not turn the product into a different product type.
- Do not invent extra layers, compartments, openings, folds, windows, pockets, buttons, straps, or accessories that do not exist in the reference images.
- If the product is slim, keep it slim.
- If the product is a bifold, keep it a bifold.
- If the product is a single-layer card holder, do not turn it into a bifold.
- If the product has an open view in the references, match the inside structure carefully.
- Keep the product looking realistic, premium, and true to the uploaded references.
- Keep the product as the hero in every image.
I already have ONE hero creative — [DESCRIBE THE EXISTING HERO CREATIVE BRIEFLY].
I do NOT want to repeat that same look.
I need FOUR MORE images, each taking a DIFFERENT advertising angle, so that when I run all five together my ad platform can test which message performs best — not which crop of the same photo.
Every image must:
- feature the actual product accurately
- look like organic social content rather than a polished corporate ad
- keep text short, bold, and legible on a phone
- be square (1:1) or vertical (4:5)
- use premium warm lifestyle styling unless the product clearly needs another setting
- feel like a high-performing direct-response ecommerce creative, not a catalogue page
- avoid clutter
- make the product immediately understandable
- use only truthful, general claims
- not fabricate ratings, review counts, customer names, customer quotes, or exact sales numbers
- not over-design with too many graphics
- keep text concise and impactful
Create FOUR DIFFERENT creatives with the following purposes:
-----------------------------------
IMAGE 1 — THE REFRAME
Lead angle: [PRIMARY REFRAME ANGLE]
-----------------------------------
Goal:
Take the familiar old way people currently use or carry this type of product and position this product as the obvious upgrade.
The emotional job:
[EMOTIONAL REFRAME JOB]
What the viewer should instantly understand:
[CORE REFRAME MESSAGE]
Visual direction:
- Show the product in a way that makes its main upgrade obvious.
- Contrast the "old way" versus the smarter/newer/better way, either directly or by implication.
- The product should look sleek, intentional, and clearly superior for modern everyday use.
- If relevant, show it in hand, in pocket, on a desk, in a bag, or in a real-use setting.
- If useful, imply or show the old/bulky/messy/inconvenient alternative.
Text style:
- Headline should reframe, not just describe.
- Keep copy short and punchy.
- Use 1 short headline and 1 short supporting line if needed.
Good headline styles:
- "[SAME CATEGORY]. Just smarter."
- "Same everyday carry. Less bulk."
- "Travel. Just organised."
- "Everything you need. None of the mess."
- "Premium carry, simplified."
Do not:
- make it look like the existing hero image
- use long paragraphs
- overload with features
- create fake claims
-----------------------------------
IMAGE 2 — THE COMPARISON
Lead angle: [COMPARISON ANGLE]
-----------------------------------
Goal:
Make the buying decision feel obvious by comparing this product with the traditional / messy / bulky / outdated alternative.
The job:
Rational persuasion, not emotional persuasion.
What the viewer should instantly understand:
[WHY THIS PRODUCT WINS]
Visual direction:
- Show a clean side-by-side comparison.
- Put the actual product on one side and the old/bulky/messy/traditional alternative on the other.
- The comparison should make the advantage visually obvious.
- The product must clearly "win" on profile, neatness, simplicity, convenience, or organisation.
- If relevant, use labels such as:
- "The smarter way"
- "[Brand Name]"
- "Traditional
"
- "Old way"
- Keep the comparison realistic and truthful.
Text style:
- Short headline at top.
- Short labels under each side.
- Short bottom takeaway line.
Good headline styles:
- "Slim vs bulky"
- "Organised vs messy"
- "Why carry the old way?"
- "Less bulk. More sense."
- "Neater. Smarter. Easier."
Do not:
- invent statistics
- use fake measurements unless provided
- make the comparison confusing
- let the non-product side overpower the actual product
-----------------------------------
IMAGE 3 — THE BENEFIT / FEATURE FOCUS
Lead angle: [TOP PRACTICAL FEATURE ANGLE]
-----------------------------------
Goal:
Communicate the practical reasons to buy without making it feel like a catalogue page or spec sheet.
The job:
Reassure the practical buyer that the product is functional and useful, not just attractive.
What the viewer should instantly understand:
[CORE PRACTICAL BENEFITS]
Visual direction:
- Show the product in a view that best explains the features.
- If the product opens, show the interior clearly.
- If it stores items, show those items naturally and realistically inserted.
- If the product has protection/security/organisation/storage benefits, make them obvious.
- If helpful, show 2–3 simple callouts only.
- Keep the layout social-native, not overly corporate.
Use only 2 to 3 short callouts maximum, chosen from relevant benefits such as:
- RFID protected
- Holds [X]+ cards
- Space for notes
- Secure zip closure
- Snap-button closure
- Fits your essentials
- Slim everyday carry
- Travel organised
- Quick-access pocket
- Premium leather feel
Text style:
- Strong benefit headline
- 2–3 concise feature callouts
- Keep it clean and easy to read
Good headline styles:
- "Slim. Secure. Ready."
- "Everything you need, in one place."
- "Built for organised carry."
- "Secure carry made simple."
- "Designed to hold what matters."
Do not:
- include too many bullets
- turn it into a full spec sheet
- invent extra features
- misrepresent the product structure
-----------------------------------
IMAGE 4 — THE SOCIAL PROOF / AUTHORITY
Lead angle: [TRUST / POPULARITY ANGLE]
-----------------------------------
Goal:
Make the product feel like the trusted, popular, reassuring choice.
The job:
Reduce hesitation and create confidence.
What the viewer should instantly understand:
[WHY PEOPLE TRUST IT]
Visual direction:
- Use a strong product shot with a confidence-building layout.
- The product should feel desirable, proven, and dependable.
- Use a bold authority or popularity framing.
- You may include a seal / stamp / badge style visual if tasteful, but do not fabricate numbers.
- Keep the visual premium and simple.
Allowed social-proof language:
- Customer favourite
- Popular pick
- Loved for everyday carry
- Trusted by everyday users
- A smart everyday essential
- Made for daily use
- Everyday favourite
- Travel favourite
- A customer-loved choice
Text style:
- Big authority headline
- One short supporting line
- Optional 3–4 small icon-led benefit reminders at the bottom
Good headline styles:
- "Customer favourite"
- "Loved for everyday carry"
- "A popular everyday pick"
- "Made for daily use"
- "Trusted for smart carry"
IMPORTANT:
- Do NOT fabricate exact review counts
- Do NOT fabricate star ratings
- Do NOT fabricate named testimonials
- Do NOT fabricate exact units sold
- Keep claims general and truthful
FINAL OUTPUT REQUIREMENT:
Create 4 distinct ad creatives, each with a different strategy:
1. Reframe
2. Comparison
3. Benefit / Feature Focus
4. Social Proof / Authority
They must all:
- match the uploaded product accurately
- feel like the same brand family
- be visually different enough to test different ad angles
- not feel like simple crops of the same image
- keep text short, bold, and readable
- be suitable for high-performing Meta ads
- preserve the product as the hero
