Private Label vs Generic Amazon: The Decision Every Seller Faces
Ramesh Nayagam from Kodaikanal had been staring at the same screen for eleven minutes. His seller account was approved. His supplier in Rajkot had quoted him on stainless steel water bottles. He had opened the listing form, chosen the category, written a title he was proud of, and hit a field with two words next […]
How to Set Automated Repricing Rules on Amazon Without Killing Your Margin
The Repricing Trap That Quietly Eats Your Profit Nikhil Menon from Kochi flipped on automated pricing for his kitchenware catalogue and felt like a genius for about three weeks. His Buy Box win rate climbed. Orders ticked up. Then he opened his month-end numbers and something didn’t add up — a product he priced at […]
Selling on Amazon vs Your Own Website: When D2C Actually Pays Off
Last October, Karthik Nair from Kochi did the math that keeps most Amazon sellers up at night. His health-food brand was clearing ₹42 lakh a month, and Amazon was quietly taking ₹9 lakh of it in referral fees, FBA charges, and ad spend before a single rupee reached him. Worse, he had thousands of buyers […]